Home/Surgical Specialties/Orthopedic Surgery

Marketing for Orthopedic Surgeons

Be the Top 1% in Orthopedic Surgery.

Visibility is authority.

Be the obvious choice for every patient searching for an orthopedic surgeon.

Apply for a Strategy Call30 minutes. No fee.

From ACL tears and rotator cuffs to robotic and outpatient joint replacement.

#1 result · Dr. Your Name

Somebody wins this search today. Make sure it's you.

What We Do

Patients can search for you anywhere. We make you the obvious choice everywhere.

From Google to Instagram, we cover every place a patient looks for an orthopedic surgeon. One goal: more joint replacement consultations on your calendar.
knee replacement surgeon near me
AllMapsImagesVideosNewsShopping
DY
Dr. Your Name, MD
https://dryourname.com › orthopedic-surgery
Board-Certified Orthopedic Surgeon in [Your City] | Dr. Your Name
Knee, hip and shoulder care. Outpatient when appropriate.
★★★★★ Rating: 4.9 · 312 reviews
Book onlineKneesHips
People also ask
How do I choose a good orthopedic surgeon?
Do I need a referral to see one?
knee pain going down stairsA
Open nowTop ratedSaturday
Dr. Your Name Orthopedic Surgery
4.9 ★★★★★ (218) · 1.2 mi
Orthopedic Surgeon · Open · Closes 6 PM
DirectionsBookCall
L
“"Clear plan, great team, no surprises."”
Dr. Your Name Orthopedic Surgery
OverviewReviewsAbout
4.9
★★★★★
286 reviews
5
4
3
2
1
J
James T.
Local Guide · 18 reviews
★★★★★ 2 weeks ago
“"Walking my granddaughter to school again."”
Response from the owner · 1 week ago
Thank you, James. It was a privilege to care for you.
P
Priya S.
4 reviews
★★★★★ a month ago
“"Back on the court with a plan I trusted."”
dryourname.ortho
DY
512
posts
48.6K
followers
214
following
Dr. Your Name, MD
Orthopedic Surgeon
Robotic knee and hip · Shoulder · Sports injuries
Outpatient joint care · [Your City]
dryourname.com
FollowMessageBook
Knees
Hips
Recovery
Reviews
Bone on bone?Robotic knee in 60sAsk the ortho doc
FollowingFor You
Robotic kneereplacement, explained
DY+
24.1K
812
3,401
1,207
@dryourname.ortho
Anterior hip replacement, day 1. #orthopedicsurgery #askadoctor
original sound · Dr. Your Name
Home
Friends
+
Inbox
Profile
Orthopedic Surgery, explained
Robotic knee replacement, explained
4:12 / 11:38
Robotic knee replacement, explained, Explained by a Orthopedic Surgeon
48K views · 3 weeks ago ...more
DY
Dr. Your Name
48.2K subscribers
Subscribe
3.1KShareSaveClip
Comments 214
RThis made me so much less nervous about my surgery next week.
ANTERIOR VS POSTERIOR HIP8:41
Anterior vs posterior hip
Dr. Your Name · 21K views
Dr. Your Name
Orthopedic Surgery
Your portraitAccepting new patients
4.9★★★★★
286 Google reviews
+
Board-Certified · [Your City]
Your new knee, planned in 3D.
TUE15
Next available
10:30 AM consult
Book
Board certifiedSame-week visitsTelehealth
KneesHipsRecoveryReviews
aAdryourname.com
AI Search
ChatGPTGeminiClaudePerplexity
Is robotic knee replacement better?
Searched 9 sites
Based on patient reviews and published credentials, these are frequently recommended:
1. Dr. Your Name, MD (Orthopedic Surgery). A leading orthopedic surgeon in [Your City], known for robotic and outpatient joint replacement.
dryourname.comGoogle ReviewsYouTube
Ask anything
Tuesday
9:41
✓
Bookingsnow
Orthopedic consultation confirmed
Dr. Your Name, Thursday at 10:30 AM.
Messages1m
Dr. Your Name's Office
Hi Sarah, we can't wait to meet you. Here's what to bring on Thursday.
Thu16
Calendar2m
Added to your calendar
Consultation with Dr. Your Name, 10:30 AM
Google Search

They search.
You are the first name.

Top of Google when patients search “knee replacement surgeon near me”.

AI Search

They ask AI.
It recommends you.

ChatGPT, Gemini, Claude and Perplexity cite your site, reviews and videos.

Google Reviews

They read reviews.
Every one is answered.

Hundreds of 5-star stories, each with a personal reply.

Instagram

They check your profile.
It earns trust.

Results, FAQs and recovery stories that feel like you.

TikTok

They watch a short.
You become the expert.

Short videos that get discovered by patients near you.

YouTube

They watch the long answer.
The fear fades.

Explainers patients watch before they ever pick up the phone.

Google Maps

They look you up nearby.
You are right there.

Top 3 in the map pack, open now, one tap to call.

Your Website

They land on your site.
It books the visit.

Fast, clear and built to turn a visit into a consult.

Booked

Booked.
All you do is provide the care.

Confirmations, reminders and prep handled for you.

Our Only Goal

Qualified patients walking into your practice. Everything it takes to get there, we do.

Not one digital touch point missed. Not one potential patient lost.

Every service a practice needs. Under one roof.

Hover a category to see what's insideTap a category to see what's inside

  • A name, a story and a look patients remember after one scroll.

    • Personal brand strategy
    • Name and tagline
    • Signature method naming
    • Logo and visual identity
    • Brand guidelines
    • Doctor bio and story

  • We find the best local crew to shoot at your practice. Then we take charge of every edit and keep your assets ready.

    • On-site shoot, with the best local crew we find for you
    • Editing and post-production
    • Cinematic clinic films
    • Patient story videos
    • Short-form reels
    • Before and after galleries
    • Podcasts, yours and guest spots
    • Educational blog

  • Every platform posted, answered and grown, every single week.

    • Instagram
    • Facebook
    • TikTok
    • YouTube channel
    • LinkedIn

  • Paid campaigns aimed at the patients you actually want to treat.

    • Google Search Ads
    • Local Services Ads
    • Meta Ads
    • YouTube Ads
    • TikTok Ads
    • Retargeting

  • Press, stage and five-star proof, so patients trust you before they meet you.

    • PR and media features
    • Speaking and conferences
    • Google reviews
    • Review replies
    • Healthgrades
    • Zocdoc
    • WebMD and Vitals
    • Yelp
    • RealSelf and specialty locators

  • Top of Google, the map pack and AI answers, for the searches that matter.

    • Google Business Profile
    • Google Search SEO
    • Google Maps local pack
    • Apple Maps and Bing Places
    • YouTube search
    • Answer Engine Optimization (AEO)
    • Generative Engine Optimization (GEO)
    • ChatGPT, Gemini, Claude and Perplexity answers
    • Google AI Overviews
    • Schema and structured data
    • FAQ content built for AI answers

  • A site that looks like you and books like your best front desk.

    • Personal brand website
    • Treatment landing pages
    • Online booking
    • AI chat assistant
    • Call tracking
    • SMS and WhatsApp

  • Every lead followed up, every patient reminded, every review requested.

    • Instant lead follow-up
    • CRM and pipeline
    • Appointment reminders
    • Review requests
    • Referral program
    • Email newsletter
    • International patient pages
    • Front desk call scripts
01 / 08

Brand Strategy

A name, a story and a look patients remember after one scroll.

  • Personal brand strategy
  • Name and tagline
  • Signature method naming
  • Logo and visual identity
  • Brand guidelines
  • Doctor bio and story
02 / 08

Content and Post-Production

We find the best local crew to shoot at your practice. Then we take charge of every edit and keep your assets ready.

  • On-site shoot, with the best local crew we find for you
  • Editing and post-production
  • Cinematic clinic films
  • Patient story videos
  • Short-form reels
  • Before and after galleries
  • Podcasts, yours and guest spots
  • Educational blog
03 / 08

Social Media

Every platform posted, answered and grown, every single week.

  • Instagram
  • Facebook
  • TikTok
  • YouTube channel
  • LinkedIn
04 / 08

Performance Marketing

Paid campaigns aimed at the patients you actually want to treat.

  • Google Search Ads
  • Local Services Ads
  • Meta Ads
  • YouTube Ads
  • TikTok Ads
  • Retargeting
05 / 08

PR and Reputation

Press, stage and five-star proof, so patients trust you before they meet you.

  • PR and media features
  • Speaking and conferences
  • Google reviews
  • Review replies
  • Healthgrades
  • Zocdoc
  • WebMD and Vitals
  • Yelp
  • RealSelf and specialty locators
06 / 08

Search, Maps and AI

Top of Google, the map pack and AI answers, for the searches that matter.

  • Google Business Profile
  • Google Search SEO
  • Google Maps local pack
  • Apple Maps and Bing Places
  • YouTube search
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • ChatGPT, Gemini, Claude and Perplexity answers
  • Google AI Overviews
  • Schema and structured data
  • FAQ content built for AI answers
07 / 08

Website and Booking

A site that looks like you and books like your best front desk.

  • Personal brand website
  • Treatment landing pages
  • Online booking
  • AI chat assistant
  • Call tracking
  • SMS and WhatsApp
08 / 08

Patient Journey

Every lead followed up, every patient reminded, every review requested.

  • Instant lead follow-up
  • CRM and pipeline
  • Appointment reminders
  • Review requests
  • Referral program
  • Email newsletter
  • International patient pages
  • Front desk call scripts

Getting to the top is the first step. Staying there, month after month is what we're built for. One practice or ten locations.

The Orthopedic Patient's Search Map

Every search an orthopedic patient makes. We've mapped them all.

From "why does my knee hurt on stairs" to "knee replacement surgeon near me", we position you as the No. 1 choice at every step of the search.

Noticing SymptomsSymptoms
knee pain going down stairship pain in groin when walkingbone on bone kneeshoulder pain at night can't sleepknee gave out and poppedcan't lift arm above head
✓Symptom guides and AI-ready answers that point to an evaluation
Ready to BookHigh intent
orthopedic surgeon near meknee replacement surgeon near mehip replacement surgeon near meshoulder surgeon near mesports medicine doctor near meacl surgeon near mebest orthopedic surgeon near me
✓Google Business Profile, Maps and local SEO that put you first
Exploring TreatmentsProcedure
total knee replacementpartial knee replacementanterior hip replacementrobotic knee replacementmako robotic knee replacementreverse shoulder replacementrotator cuff repairacl reconstructionmeniscus repair
✓A dedicated page for every procedure you perform
Comparing OptionsResearch
partial vs total knee replacementanterior vs posterior hip replacementrobotic vs traditional knee replacementknee replacement vs gel injectionsacl surgery vs physical therapyoutpatient vs inpatient joint replacement
✓Comparison videos where you are the expert voice
Facing Their FearsReassurance
knee replacement recovery timehow painful is knee replacement recoveryam i too young for a knee replacementhow long does a hip replacement lastwhen can i drive after hip replacementreturning to sports after acl surgery
✓Recovery films and AI-ready answers that earn trust
Insurance and CostCoverage
knee replacement cost with insurancemedicare outpatient knee replacementhip replacement cost without insuranceorthopedic surgeon that takes my insuranceworkers comp orthopedic surgeon
✓Clear cost and coverage pages that remove friction
Life MomentsEmotion
want to play golf againcan't keep up with grandkidskeep running after knee surgeryback to pickleball after knee replacement
✓Story-led reels and ads that meet patients where they are

Beyond Search

Search captures demand. Social creates it.

Joint and sports patients watch recovery vlogs, compare robotic and traditional surgery and ask friends before they book. We put you in front of them there, and in the AI answers they now trust.

YTYouTube
84%
of U.S. adults use YouTube (2025)
What patients watch
▶"Robotic knee replacement, explained"
▶"Anterior vs posterior hip"
▶"Week by week recovery"
✓Long-form explainers that answer every fear before the consult.
IGInstagram
51%
of U.S. adults use Instagram (2026)
What patients watch
▶Back to sport stories, with consent
▶Prehab and rehab tips
▶DM: "Am I a candidate?"
✓Reels, stories and a DM flow that turns followers into consults.
TTTikTok
37%
of U.S. adults use TikTok (2026)
What patients watch
▶Day 1 after surgery vlogs
▶Knee pain myths vs facts
▶ACL rehab milestones
✓Short-form reach to people who aren't searching yet, but will.
fFacebook
70%
of U.S. adults use Facebook (2026)
What patients watch
▶Joint replacement class ads
▶Video ads in your city
▶Messenger cost questions
✓Video ads and lead forms, followed up within minutes.
AIAI Search
Patients now ask AI before they ask an orthopedic surgeon. If the answer doesn't name you, someone else gets the appointment.
✓AEO and GEO: clear, cited answers built so ChatGPT, Gemini and Google AI Overviews name you.
49%
of U.S. adults now use AI chatbots (2026)
60%
read the AI summary at the top of search results (2026)
34%
have used AI chatbots for health questions (2026)
What patients ask AI
"Who is the best knee replacement surgeon near me?"
"Is robotic knee replacement better?"
"Anterior or posterior hip replacement?"
"Do I need surgery for a torn ACL?"

Sources: Pew Research Center. Social platform use, 2026 (YouTube, 2025). Americans and AI, Feb 2026. AI chatbots and health, June 2026. Shares of all U.S. adults.

Premium Personal Brand

A premium personal brand that attracts high-value joint replacement patients.

Every touch point is covered, so you focus on what you do best: providing world-class care.

Neuromarketing, Applied

Neuromarketing principles, applied to attract joint replacement and sports cases.

Every procedure gets its own page, message and principle, built for how orthopedic patients actually decide.

Total Knee Replacement

Your highest-volume joint case, marketed like it.

dryourname.com/knee-replacement
Dr. Your NameAbout · Treatments · Contact
Bone on bone? Let's talk about your next step.
Total and partial knee replacement.
Book a Knee ConsultWatch the Process
Social ProofConsented stories from patients with similar lives show what recovery really looked like.

How We Do It

Built in one month. Grown with you every day after.

We get to know your practice.

A deep-dive with you on your goals, your patients and your market, plus a full audit of everything you have online today.

↗Goals and ideal patient defined
↗Website, ads and profiles audited
↗Patient searches mapped

Launch is day one. We're with you every day after.

A dedicated team working on your brand every single day, for as long as you practice.

Every day
✓Spot trends and act on them
✓Content goes live
✓SEO, AEO and GEO that keep strengthening your brand
✓Ads monitored and tuned
✓Every inquiry followed up
✓Reviews answered
Every week
✓New reels and films
✓Campaign optimization
✓Lead quality check
✓Search ranking review
Every month
✓Growth report you can read in 5 minutes
✓New pages and articles
✓Strategy call with your team
Every quarter
✓Brand and market review
✓New campaigns and offers
✓Fresh shoot day
✓Next-quarter roadmap

Your Move, Doctor

Your story is worth it. We make sure it's delivered in the best way possible.

30 minutes. No fee. An honest look at what it takes to make you the orthopedic surgeon your city talks about.

Branded Doctor
Build Authority.
Attract Patients.
Become the Go-To Doctor.
Personal branding and patient acquisition for doctors worldwide.© 2026 Branded Doctor
Apply for Strategy Call